prepared to pay.Price skimming
Price skimming is setting a high price for a new product because you expect people will be willing to pay more for a new product.
Primary research
Gathering information from first hand sources such as interviews, questionnaires and focus groups.
Product
Products are things you buy or sell. The word is often used to mean both actual items and services.
Productivity
Productivity measures the value of the products of a business in terms of the inputs used to make them.
Product life cycle
The phases of growth and decline that a product goes through from its introduction to the end of its life.
Profit
Profit is the difference between money earned from sales and the costs of making the product.
Profit after tax
Profit after tax is net profit minus the company's tax payment.
Profit and loss account
Profit and loss account shows all the revenue or turnover and all the expenditure. When one is taken from the other, you have either a profit or a loss.
Promotion
Promotion involves any kind of advertising or incentive that encourages customers to buy a product.
Rationalisation
Reorganising a business, usually involving reducing the workforce, in order to produce more efficiency and therefore cut costs.
Resources
Resources are things that you need to make a product or provide a service. They include people, buildings, equipment and materials.
Retained profits
Retained profit is what is left when the business has paid the shareholders their dividend. Turnover is the money earned from sales.
Safe
All products and services must be safe to use. Health and Safety laws guide producers on what this means for their products.Secondary research
Information which is already available from other people's research.
Service
A service is a product provided by people. E.g. hairdressers, estate agents, solicitors and teachers.
Sole trader
Sole traders run their own businesses. They either work on their own or employ other people
Suppliers
Suppliers are businesses that supply other businesses with materials.
Workforce
A workforce is the number and range of people available for work in an area.
If you can't find a term here try looking in our A to Z of financial terms. You will find it in the guides and fact sheets section.