What Happens When Brands Change Hands?

From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems.

Guests:

Vittorio Colao, CEO at Vodafone Group 2008-2018, and now Vice Chairman, EMEA, General Atlantic

Pip Hulbert, CCO for International Markets at VML

Farshid Azadegan, Director of BEC Distribution

Production team:

Presenter: Evan Davis

Producer: Sally Abrahams

Production Co-ordinator: Katie Morrison

Sound engineers: Russell Newlove and Andy Garratt

Editor: Matt Willis

The Bottom Line is produced in partnership with The Open University