
What in the World
What in the World
Why people in China are seeking parental love from strangers
Up next
3 February 2026
9 minutes
Available for over a year
Videos of strangers offering parental love are gaining traction in China. POV videos of parents doing everyday things - like telling you to wrap up when it’s cold outside or reminding you not to skip meals - are racking up millions of views. Fans leave lots of comments sending love to their digital mums and dads, but lots of the most popular accounts weren’t originally set up for this purpose. So - why are they so popular?
The BBC’s Eunice Yang, who’s based in Hong Kong, joins us to explain what’s behind the trend - and what it could have to do with China’s former One Child Policy. Assistant professor Ting Guo from the University of Toronto unpacks this too. Plus, we hear from a fan of these internet parent videos, who tell us what the content means to them.
Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
WhatsApp: +44 330 12 33 22 6
Presenter: Iqra Farooq
Producers: Mora Morrison and Chelsea Coates
Video Journalist: Baldeep Chahal
Editor: Verity Wilde
