BBC Review
...As an introduction to Linda Reid, you are left distinctly underwhelmed.
Alex Forster2007
As the trademark Jesus And Mary Chain distorted, scuzzy guitars subside, the second wave ā nostalgia - crashes in. This record could have been made 15 years ago. Not always a bad thing, indeed it treads the line between classic and anachronistic with all the swagger of its creators. The new dynamic to an unchanged formula is the inclusion of JAMC brothers William and Jim Reidās younger sister Linda ā Sister Vanilla ā who also sang on the last JAMC album Munki. Possessed of a sweet, listless voice ā which often complements the Reid brotherās feedback-infused psychedelia ā the overwhelming feeling, however, is of another JAMC record.
Sister Vanilla feels like a bit part in her own show. This is compounded by the sense that sheās been drafted in to sing lyrics her brothers couldnāt get away with today āIāve been running from A to B, no more hookers and LSDā (āWhat Goes Aroundā) Commendable as it is that the once mischievous Reid brothers have cleaned up their act, itās still a lyrical clanger that leaves you cringing more than watching former member Bobby Gillespie cling to his lone gone 90s cool.
The pop sensibility that was as much a part of JAMCās aesthetic as uncombed hair is in full swing on āDownā and the chugging āJamocolasā. These more vintage Reid-brothers moments are offset by tender tracks āAngelā and āPastel Blueā, where Lindaās fragile, if sometimes a little thin, vocal comes into itās own.
Though undoubtedly ardent JAMC fans will adore Little Pop Rock, it rather misses the point. The lingering feeling is of a Reid brotherās side project. As far as giving the people what they want, it delivers, as for an introduction to Linda Reid, you are left distinctly underwhelmed.

