Influencer lands podcast award nomination
Tatty LomasAn influencer from Staffordshire who began by filming herself applying makeup and telling stories in her bedroom has been nominated for a national podcast award.
Tatty Lomas, from Biddulph, started posting short makeup tutorials during the Covid lockdown, paired with lip synced "story times" of dramatic and shocking anecdotes.
She is now approaching 1.5 million followers on TikTok and has more than 100,000 followers on Instagram.
Her podcast Tea and Two Sugars is up for Podcast of the Year at the National Influencer Awards.
Tatty LomasOn the show, Lomas reads "wild, juicy and downright barbaric" stories submitted by listeners and users of the social media site Reddit.
She described her audience as a "beautiful community".
"It is an absolute honour," she said. "We have the most open conversations and it's very two-way."
"It's really nice that people trust me so much to have compassion for their story, tell it in a respectful way and give advice where necessary," she added.
Lomas left her job to pursue content creation full-time after her videos started to gain traction online.
"My mum always says, 'jump and the net will sometimes appear,' and I jumped.'
Within a week, her gamble paid off and her following surged by hundreds of thousands in a matter of days.
"I was like, I'm doing something right here. This could be a winner," she said.
Tatty LomasApart from posting on social media, she handles business tasks including tax and invoices, and has also had to learn how to manage the pressures of online life, including negative comments.
"If you don't have my number I don't take your opinion of me seriously," she said.
Her audience stretches far beyond Staffordshire and the UK, with Lomas saying that she had received messages from as far away as Kenya.
"That is just incredible that my little self in my room with my panel light has reached Kenya," she added.
"It's just insane that you can just plonk a video online and you're all over the world."
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