Denby given more time to appoint administrators

Renowned pottery firm Denby said it had secured an additional 10‑day extension to its notice of intent to appoint administrators.

The Derbyshire-based company filed the notice on 11 March, saying it had struggled with rising costs.

A notice of intent to appoint administrators is a legal document which protects a company from creditors for a short period, initially 10 business days, to either find a buyer, find an administrator, or enter liquidation.

The extension to the period leaves the 217-year-old company with a new deadline of 8 April to financially secure its future.

Last week, Denby's CEO Sebastian Lazell told BBC News that he was "trying to move heaven and earth" to save the business.

That coincided with the launch of a #SaveDenby campaign, which encouraged people to buy more products and lobby government to provide support.

The company said the campaign would give it "the best possible chance" to survive in the "coming months".

Updating on the campaign, a spokesperson said it had so far been a success at increasing online sales and in-person sales at the Denby Pottery Village.

"We're absolutely blown away by that, and the heartwarming messages from people," they said.

"Everyone has also been really nice to our staff at the Pottery Village."

The company employs a total of 600 people in the UK.

This includes 358 employees at its main headquarters located between Denby and Ripley, as well as 43 employees at its warehouse in Derby.

They are currently continuing to work their normal hours.

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