abrdn4 Mar 2025Abrdn adds back vowels after widely mocked rebrandThe investment firm will now be called aberdeen group as it hopes the name change will remove "distractions".4 Mar 20259 Apr 2024Abrdn hits out at media 'bullying' over name changeAn executive at the investment firm said the press was making "childish jokes" about its rebrand.9 Apr 202426 Apr 2021Standard Life Aberdeen vowel-less rebrand mockedThe firm says the change will make its brand more "dynamic", but some social media users do not agree.26 Apr 2021
