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What Happens When Brands Change Hands?

Whether it’s Vodafone merging with Three or homebuilder Barratt buying rival Redrow, mergers and takeovers are on the rise. What is their point and how successful are they?

From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems.

Guests:
Vittorio Colao, CEO at Vodafone Group 2008-2018, and now Vice Chairman, EMEA, General Atlantic
Pip Hulbert, CCO for International Markets at VML
Farshid Azadegan, Director of BEC Distribution

Production team:
Presenter: Evan Davis
Producer: Sally Abrahams
Production Co-ordinator: Katie Morrison
Sound engineers: Russell Newlove and Andy Garratt
Editor: Matt Willis

The Bottom Line is produced in partnership with The Open University

Available now

33 minutes

Last on

Tuesday21:30
BBC Radio 4

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Broadcasts

  • Thu 29 Jan 202612:04
    BBC Radio 4
  • Tuesday21:30
    BBC Radio 4

Podcast

  • The Bottom Line

    The definitive business podcast from the BBC. Hosted by Evan Davis.