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Product Innovation: Better, Or Just New?

From confectionary to cleaning products, we live in a culture of constant updates. But how do brands improve what consumers already love? And are the upgrades simply cosmetic?

From smartphones to trainers, confectionary and cleaning products, we live in a culture of constant updates. Companies reformulate, redesign and refresh their products in a continuous race to stay ahead. But how are those decisions made? What counts as meaningful improvement and how much is designed to make last year’s version feel old? Evan Davis and guests discuss how products evolve and why standing still is the fastest way to fall behind.

Guests:
Tom Moody, Senior Vice President and Managing Director, P&G (Proctor & Gamble) Northern Europe
Dr Garry Moppett, Senior Director of Research & Development at Mars
Dave Ward, UK and International Managing Director, Amazon Ring.

Production team:
Presenter: Evan Davis
Producer: Sally Abrahams
Sound engineers: Lee Wilson and Donald MacDonald
Production co-ordinator: Katie Morrison
Editor: Matt Willis

The Bottom Line is produced in partnership with The Open University

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32 minutes

Last on

Last Tuesday21:30
BBC Radio 4

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Broadcasts

  • Thu 26 Feb 202612:04
    BBC Radio 4
  • Last Tuesday21:30
    BBC Radio 4

Podcast

  • The Bottom Line

    The definitive business podcast from the BBC. Hosted by Evan Davis.