Chinamaxxing: How ‘being Chinese’ became cool online

Available for over a year

As usual, we have been spending far too much time on social media, watching endless videos and scrolling for days. One thing that keeps on coming up is people talking about ‘Chinamaxxing’. This all about Gen Z celebrating and recognising their Chinese technology and Chinese brands…and then choosing to use more of these Chinese-made products than they have before. But it’s going further than that. It’s now a trend to embody a supposed ‘Chinese’ lifestyle. We chat with Shawn Yuan from our Global China Unit and BBC reporter Nathalie Jimenez to hear about how this trend is going down with the Chinese community around the world. Plus two content creators share their thoughts with us - Chao Ban and Yunyun Gu. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Emily Horler, Julia Ross Roy, Chelsea Coates and Emilia Jansson Video Journalist: Baldeep Chahal Editor: Verity Wilde