How to spot hidden agendas and recognise bias online

Part of Other Side of the Story

Solve the Story Episode 3: The Skew

Just when Misha thinks things can’t get any worse, a new video drops from an American gossip channel.

Whilst Misha finds herself trapped in an endless scroll of hate, Sam and Aaron notice that something's off. Could the influencer be deliberately stirring outrage for views and ad revenue? And if so… who’s really responsible for the damage being done?

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Episode takeaways

In this episode, you will learn how to:

  • Understand how bias can shape how a story is perceived
  • Learn how algorithms create echo chambers
  • Think critically about why influencers might spread dramatic or misleading content

Key points to think about:

  • Why do exaggerated or emotional stories perform better online than balanced ones?
  • How do algorithms affect what we see and how we feel on social media?
  • How can constant exposure to online negativity affect someone’s mental health?
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How to: spot hidden agendas on social media

Not everything you see online is as it seems. Some accounts may be trying to influence your opinions, promote a product, spread political ideas, or steer emotions like fear or anger.

To understand what’s really going on, it’s important not to judge an account by a single post. The real clues are in the patterns.

In this video, you’ll learn a simple way to spot hidden agendas by looking at an account’s overall activity not just one post.

If you’re unsure about an account’s intentions:

  • Scroll through the account’s full profile
  • Look for repeated topics, opinions, or products
  • Notice who or what they consistently praise or attack
  • Pay attention to the tone, is it designed to inform, or to provoke fear or anger?
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Classroom film: Understanding media bias

News and online content aren’t always neutral, the way stories are framed can influence what we think and feel. This is known as bias. Bias can appear in different forms, including sensationalism, emotional framing, and bias by omission. Algorithms can also amplify biased or misleading information by repeatedly showing content that aligns with your interests.

Watch this video to find out more about understanding media bias.

You can find more teacher notes and classroom resources on our Bitesize for Teachers Solve the Story page.

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