Barriers affecting consumers - resources
Resources
The resources that may affect consumers are:
- Time - people may work long hours, they may have dependents and lack the time to research products and prices
- Money - people may have a low income, they may not have access to credit
- Location - people may live in rural areas with few shops, they may live in a An area - especially with low-income residents - that has limited access to affordable and nutritious food., they may not have transport to get to shops
Example: A consumer with a low income may not be able to afford certain products or services that they need.