Computerisation is changing the way we shop in a number of ways:

• Computerised stock control means shops can accurately predict demand. Ordering of stock is automatic.
• IT supports the growth of big stores but every business has access to the same technology, and so they all have the same opportunity to grow.
• Loyalty cards offer regular customers discounts and this puts smaller shops under threat.
• These cards enable the stores to build huge databases of customer preferences. Their personal details can be used in direct mail-shots for marketing goods.
• Internet and digital TV shopping means we can shop without leaving home.

The growth of large stores and internet shopping has inevitably affected small shops:

• more small shops may go out of business
• local town centres are threatened by the closure of small shops