The twins' comparing and contrasting instincts are especially finely tuned since not only did Ethel feast on 'Which Magazine' during her pregnancy, but their births coincided exactly with the moment of death of two famous magazine founders - Mr What, the founder of 'Which', and Mr When's When, the founder of 'Who's Who'.
(Interestingly, just before their deaths, when they had grown weary of comparing and contrasting, Mr What and Mr When's When collaborated on a rather more cynical publication called 'Ahhh, Whatever'.)