Our insight and impact

Our audiences are at the heart of everything we do: this key BBC value is vital for us to create effective communication to change people's lives for the better. We talk to people across all the countries in which we work, to understand their lives and the impact of our work.

Researchers in our country offices use a range of methods to really understand how people live, what they believe, what issues affect them, what media engages them and how. This research is shared with production teams and media partners to develop and refine strategy, programme concepts, formats and script writing.

We monitor and evaluate the effectiveness of our programmes with a range of techniques, including continuous panels, regular and experimental research, quantitative surveys and qualitative techniques. This work helps us to understand whether and how our projects are achieving impact on the development outcomes they are aiming to achieve.

Our in-depth analysis and insight, drawing on our robust research and evidence, helps shift and shape policy around the development and sustainability of public interest media, and about the role media and communication plays in international development - to inform, inspire and sustain change.