When It Hits the FanEpisodes Available now

Can You Spin ChatGPT?

David Yelland and Lauren Beeching look at the secretive world of influencing the chatbots.

David Yelland and Farzana Baduel look at the role of influencers during the war in Iran.

David Yelland and Anoushka Mutanda-Dougherty on the struggle to cut through to Gen Z.

David Yelland and Simon Lewis look at the use of friends in reputational combat.

David Yelland and Simon Lewis discuss how to fight a PR battle in the face of raw emotion.

David Yelland and Simon Lewis ask whether doing comms for any PM is now an impossible job.

David Yelland and Simon Lewis look at reputational black holes.

David Yelland and Simon Lewis look at how a family feud could be bad for family business.

David Yelland and Anoushka Mutanda-Dougherty look at how the rules of PR are changing.

David Yelland and Simon Lewis examine how the discussion on 'fat jabs' is subtly shifting.