BRIDGES: Examining people's understanding of weather and climate information

How often do people check the weather forecast? Do they trust what they hear? Dive in to learn more

How often do people listen to the weather forecast?

Do they understand what they hear? Do they believe it?

How are they affected by a changing climate?

And most importantly - do they take action based on the information they receive?

We surveyed more than 5,000 people, conducted 57 focus group discussions, and held 142 in-depth interviews across three countries, to find out how people in Kenya, Bangladesh and Nepal are perceiving the impacts of climate change, and what information they use to help them adapt and cope.

Find out what they said, and how it's informing our work, in this in-depth collection of research in support of our Bridges project. 

Read the research

June 2025
  • Enhancing climate communication in Nepal

    Did you know only 1 in 5 adults in Nepal report checking the weather forecast daily? Our nationally representative survey discovered how people are using weather information and where communication can make a difference.
  • Enhancing climate communication in Bangladesh

    Bangladesh is on the frontlines of climate change - yet fewer than 1 in 5 adults in the country report checking the weather forecast daily. Find out how they are experiencing climate impacts, and how they use weather information, in our study.
  • Enhancing climate communication in Kenya

    Farmers and fishers in Kenya rely on accurate, localised forecasts to make decisions about their livelihoods every day. Find out what they told us about the information they need most.
  • Read more about our work on Bridges

  • How Bridges is changing lives

    We support media professionals to turn complex climate data into information that helps communities prepare, adapt and stay safe
  • 'Radio can bridge the gap between scientists and communities'

    Presenter and journalist Oloo Molly Akinyi is building trust, tackling misinformation, and helping communities prepare for climate shocks
  • Read our research briefings

    We talked to over 5,000 people across three countries to find out how they're using climate information - and whether they believe what they hear. Read our fascinating insights
  • Return to Bridges home

    Read all about our exciting three-country project supporting stronger weather and climate information
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