Session 19

In today’s episode we are discussing how global trends are affecting the things we eat and drink.

ክፍለ-αˆ΅αˆ«αˆ“α‰΅ αŠ“α‹­α‹š αˆα‹•αˆ«α

α‹΅αˆαˆ­ ነαŒ₯α‰’ αŠ“α‹­α‹š ክፍለ-αˆ΅αˆ«αˆ“α‰΅ 19

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    Activity 1

Activity 1

Changing Consumer Tastes

이번 μ—ν”Όμ†Œλ“œ μ—μ„œλŠ” μ„Έκ³„적인 νŠΈλ Œλ“œκ°€ 우리의 ν‰μ†Œ λ¨Ήκ³  λ§ˆμ‹œλŠ” μŠ΅κ΄€μ— μ–΄λ–€ 영ν–₯을 λΌμΉ˜λŠ”μ§€μ— λŒ€ν•΄ λ…Όμ˜ν•΄ λ³΄κ² μŠ΅λ‹ˆλ‹€.

In today’s episode we are discussing how global trends are affecting the things we eat and drink.

Listen to the audio and take the quiz.

αŠα‰² α‰…α‹³αˆ• αŒ½αˆ‘α ኣርαŠ₯α‹­α‹Ž αŠα‰² α‰…α‹³αˆ• αŒ½αˆ‘α αˆ•α‰₯αŠ₯α‹Ž

Kee
μ—¬λŸ¬λΆ„ μ•ˆλ…•ν•˜μ„Έμš”. English Together 에 μ˜€μ‹  것을 ν™˜μ˜ν•©λ‹ˆλ‹€. 저희 ν”„λ‘œκ·Έλž¨μ—μ„œλŠ” ν•œ κ°€μ§€ μ£Όμ œμ— λŒ€ν•΄μ„œ λ…Όμ˜ν•˜κ³ , κ·Έ μ£Όμ œμ™€ κ΄€λ ¨λœ μ˜μ–΄ ν‘œν˜„μ„ κ°€λ₯΄μ³ λ“œλ¦¬κ³  μžˆμŠ΅λ‹ˆλ‹€. μ €λŠ” κΉ€κΈ°ν™˜ μž…λ‹ˆλ‹€. 그럼 였늘 저와 같이 ν•˜μ‹€ 뢄듀을 λͺ¨μ…”λ³Όκ²Œμš”.

Phil
Hi, I’m Phil.

Tom
And I’m Tom, welcome to the programme everyone!

Phil
So, Tom, you do know you’re not allowed to drink tea in the studio, right?

Tom
Yes, but, rules are there to be broken, aren’t they.

Kee
I’m not so sure about that… Tom은 μ˜κ΅­μ‹μœΌλ‘œ 차에 우유λ₯Ό λ„£μ–΄μ„œ λ§ˆμ‹œκ³  μžˆμ–΄μš”. Have you ever thought about adding cheese to your tea?

Phil
Urgh!

Tom
Cheese? I’ve never heard of that before!

Kee
Actually, taking your tea with cheese is very popular in China! λ„€, 사싀 였늘 닀뀄볼 μ£Όμ œμ΄κΈ°λ„ ν•œλ°μš”, μ˜€λŠ˜μ€ κ΅­κ°€λ³„λ‘œ λ‹€μ–‘ν•œ, μ†ŒλΉ„μžμ˜ μ·¨ν–₯에 λŒ€ν•΄μ„œ μ–˜κΈ°ν•΄λ³΄κ² μŠ΅λ‹ˆλ‹€. μš°μ„  였늘의 μ§ˆλ¬Έμ„ λ“œλ¦΄κ²Œμš”. Euromonitor Internationalμ—μ„œ μ‹€μ‹œν•œ μœ μ œν’ˆμ— λŒ€ν•œ 쑰사에 λ”°λ₯΄λ©΄, μ„Έκ³„μ—μ„œ κ°€μž₯ μœ μ œν’ˆ μ‹œμž₯이 큰 λ‚˜λΌλŠ” μ–΄λ””μΌκΉŒμš”?
A. 쀑ꡭ
B. λ―Έκ΅­
C. λŸ¬μ‹œμ•„

Phil
Wait a minute, why are people in China putting cheese in their tea, anyway?

Kee
Good question, Phil. λ„€, BBC Radio 4의 You and Yoursμ—μ„œ λ‚˜μ™”λ˜ μ „λ¬Έκ°€ μ˜κ²¬μ„ ν•œ 번 λ“€μ–΄λ³Όκ²Œμš”. λ³€ν™”ν•˜λŠ” 쀑ꡭ인ꡬ에 κ΄€ν•œ μ΄μ•ΌκΈ°μž…λ‹ˆλ‹€.

News
Shokofeh Hejazi is from The Food People, which studies emerging trends in foods and drinks. Shokofeh, why are the people of East Asia suddenly putting cheese froth on their tea?
I think there's probably a few reasons for why it's taken off the way it has in Asia. Predominantly, one of the biggest reasons would be the increase in dairy consumption in general there. Traditionally, dairy, and cheese in particular, has been virtually non-existent in Asian diets. But that's changed so much in the last ten or fifteen years that actually China is set to become the world's biggest dairy market in the next year or two. What that means is that we’ve got this huge new demographic that’s trying dairy for the first time, and having fun with it, and cheese tea sort of represents that wonderful blend between the old and new.

Phil
Interesting! So, having lots of new consumers means companies can create original products!

Kee
Yes! ConsumersλŠ” μ†ŒλΉ„μžλΌλŠ” 뜻이죠. I guess they are open to new ideas!

Tom
I understand that consumers want new products, but cheese tea sounds horrible! And what does she mean it represents the blend between the old and the new?

Phil
Probably because tea is a traditional drink in China, but cheese and dairy have only become popular with the globalisation of markets.

Kee
Globalisation은 μ„Έκ³„ν™”λΌλŠ” 뜻 μž…λ‹ˆλ‹€. I think globalisation has had an effect here, too. ν•œκ΅­μ—λ„ 전톡차가 μžˆμ§€λ§Œ μ§€κΈˆμ€ 컀피에 ν¬λ¦Όμ΄λ‚˜ μ‹œλŸ½μ„ 넣은 λŒ€ν˜• ν”„λžœμ°¨μ΄μ¦ˆ 컀피가 일상화 λ˜μ–΄μžˆμ–΄μš”.

Phil
It’s similar here in the U.K., too. We drink tea, traditionally, but we copied the bubble tea trend from Taiwan.

Kee
Yes! Good example! TrendλΌλŠ” 말은 μœ ν–‰μ΄λΌλŠ” 뜻이죠.

Tom
I’m not a big fan of the bubble tea trend, but it does show how trends can spread around the whole world these days!

Phil
I think with the internet and social media, it’s never been easier for new ideas to get into the mainstream!

Kee
Hmm… Social mediaλΌλŠ” 말은, 많이 μ•„μ‹œμ£ . μ†Œμ…œλ―Έλ””μ–΄, 그리고 mainstream의 μ˜λ―ΈλŠ” μ£Όλ₯˜ ν˜Ήμ€ λŒ€μ„ΈλΌλŠ” 뜻 μž…λ‹ˆλ‹€.

Tom
Well, yes, but just because something’s popular, or in the mainstream, doesn’t mean it’s actually any good!

Phil
Are you still thinking about the cheese tea?

Tom
Yes! I’ll never buy it!

Kee
μ§€κΈˆ λ“€μœΌμ‹  ‘I’ll never buy it!” 이 ν‘œν˜„μ—λŠ”, μƒλŒ€λ°©μ˜ μ˜κ²¬μ— λ™μ˜ν•˜μ§€ μ•ŠλŠ”λ‹€λŠ” λœ»λ„ μžˆλŠ”λ°μš”, You mean you won’t purchase the product, or you don’t agree with the idea?

Tom
In this case, I think both!

Kee
λ„€, 이제 였늘 ν€΄μ¦ˆμ˜ 정닡을 ν•œ 번 λ³΄μ‹œμ£ . 세계 μ΅œλŒ€ μœ μ œν’ˆ μ‹œμž₯을 κ°€μ§„ λ‚˜λΌλŠ” μ–΄λ””μΈκ°€λΌλŠ” μ§ˆλ¬Έμ΄μ—ˆλŠ”λ°μš”. 정닡은 b) λ―Έκ΅­μž…λ‹ˆλ‹€. 그런데 λ“€μœΌμ…¨λŠ”μ§€ λͺ¨λ₯΄κ² λŠ”λ°μš”, 쑰금 μ „ λ‰΄μŠ€μ—μ„œ λ‚˜μ™”λ“―μ΄ μ§€κΈˆ μΆ”μ„Έκ°€ κ³„μ†λœλ‹€λ©΄ μ΅œλŒ€ μœ μ œν’ˆ μ‹œμž₯은 λ―Έκ΅­μ—μ„œ μ€‘κ΅­μœΌλ‘œ λ°”λ€” μˆ˜λ„ μžˆκ² μŠ΅λ‹ˆλ‹€.

Phil
So, maybe even more people will be drinking cheese Tea! It might even become a global trend!

Tom
Yuck!

Kee
μ—¬λŸ¬λΆ„λ“€μ€ μ–΄λ– μ‹ κ°€μš”? Globalization세계화가 consumersμ†ŒλΉ„μžλ“€μ˜ μ·¨ν–₯을 λ°”κΎΌ 또 λ‹€λ₯Έ μ˜ˆκ°€ μžˆμ„κΉŒμš”? μ—¬λŸ¬λΆ„μ€ μƒˆλ‘œμš΄ ‘trends’ μœ ν–‰μ„ λ”°λ₯΄λŠ” νŽΈμ΄μ‹ κ°€μš”? 자 그럼 λ‹€μŒ English Togetherμ—μ„œ 또 λ‹€λ₯Έ 주제둜 λ§Œλ‚ κ²Œμš”! Bye.

μ£Όμ–΄μ§„ μ§ˆλ¬Έμ„ 풀어보며 배운 λ‚΄μš©μ„ 확인 ν•΄ λ³΄μ„Έμš”.

Check what you’ve learned by selecting the correct option for the question.

Changing Consumer Tastes

3 Questions

Choose the correct answer.

λ§žλŠ” 닡을 μ„ νƒν•˜μ„Έμš”.

αŠ£αŒˆαŠ“α‹•α‘ αˆα‰°αŠ“αŠΉαˆ α‹›α‹šαˆαŠ©αˆ
Excellent!Great job!αˆ•αˆ›α‰• α‹•α‹΅αˆ!α‹˜αˆ˜α‹αŒˆα‰₯αŠ©αˆα‹Ž ነαŒ₯α‰’ ...:
x / y

λ‹€μŒ English Together μ—ν”Όμ†Œλ“œλ₯Ό 톡해 μ‹€μš©μ μΈ μ˜μ–΄ ν‘œν˜„μ„ 배우고 μ˜μ–΄ 듣기도 μ—°μŠ΅ν•˜μ„Έμš”.

Join us for our next episode of English Together, when we will learn more useful language and practise your listening skills.

저희 Facebook 그룹에 κ°€μž…ν•˜μ…”μ„œ 맀일 μ˜μ–΄ 곡뢀λ₯Ό ν•˜μ„Έμš”.

Session Vocabulary

  • demographic
    인ꡬ 톡계

    consumer
    μ†ŒλΉ„μž

    globalisation
    세계화

    trend
    μœ ν–‰

    social media
    μ†Œμ…œλ―Έλ””μ–΄

    mainstream
    μ£Όλ₯˜

    I’ll never buy it
    λ‚˜λŠ” λ™μ˜ν•˜μ§€ μ•Šμ•„

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