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Session 19
In today’s episode we are discussing how global trends are affecting the things we eat and drink.
ααα-α΅α«αα΅ ααα ααα«α
α΅αα αα₯α’ ααα ααα-α΅α«αα΅ 19
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- 0 / 3Activity 1
Activity 1
Changing Consumer Tastes
μ΄λ² μνΌμλ μμλ μΈκ³μ μΈ νΈλ λκ° μ°λ¦¬μ νμ λ¨Ήκ³ λ§μλ μ΅κ΄μ μ΄λ€ μν₯μ λΌμΉλμ§μ λν΄ λ Όμν΄ λ³΄κ² μ΅λλ€.
In today’s episode we are discussing how global trends are affecting the things we eat and drink.
Listen to the audio and take the quiz.

Kee
μ¬λ¬λΆ μλ
νμΈμ. English Together μ μ€μ κ²μ νμν©λλ€. μ ν¬ νλ‘κ·Έλ¨μμλ ν κ°μ§ μ£Όμ μ λν΄μ λ
Όμνκ³ , κ·Έ μ£Όμ μ κ΄λ ¨λ μμ΄ ννμ κ°λ₯΄μ³ λλ¦¬κ³ μμ΅λλ€. μ λ κΉκΈ°ν μ
λλ€. κ·ΈλΌ μ€λ μ μ κ°μ΄ νμ€ λΆλ€μ λͺ¨μ
λ³Όκ²μ.
Phil
Hi, I’m Phil.
Tom
And I’m Tom, welcome to the programme everyone!
Phil
So, Tom, you do know you’re not allowed to drink tea in the studio, right?
Tom
Yes, but, rules are there to be broken, aren’t they.
Kee
I’m not so sure about that… Tomμ μκ΅μμΌλ‘ μ°¨μ μ°μ λ₯Ό λ£μ΄μ λ§μκ³ μμ΄μ. Have you ever thought about adding cheese to your tea?
Phil
Urgh!
Tom
Cheese? I’ve never heard of that before!
Kee
Actually, taking your tea with cheese is very popular in China! λ€, μ¬μ€ μ€λ λ€λ€λ³Ό μ£Όμ μ΄κΈ°λ νλ°μ, μ€λμ κ΅κ°λ³λ‘ λ€μν, μλΉμμ μ·¨ν₯μ λν΄μ μκΈ°ν΄λ³΄κ² μ΅λλ€. μ°μ μ€λμ μ§λ¬Έμ λ릴κ²μ. Euromonitor Internationalμμ μ€μν μ μ νμ λν μ‘°μ¬μ λ°λ₯΄λ©΄, μΈκ³μμ κ°μ₯ μ μ ν μμ₯μ΄ ν° λλΌλ μ΄λμΌκΉμ?
A. μ€κ΅
B. λ―Έκ΅
C. λ¬μμ
Phil
Wait a minute, why are people in China putting cheese in their tea, anyway?
Kee
Good question, Phil. λ€, BBC Radio 4μ You and Yoursμμ λμλ μ λ¬Έκ° μ견μ ν λ² λ€μ΄λ³Όκ²μ. λ³ννλ μ€κ΅μΈκ΅¬μ κ΄ν μ΄μΌκΈ°μ
λλ€.
News
Shokofeh Hejazi is from The Food People, which studies emerging trends in foods and drinks. Shokofeh, why are the people of East Asia suddenly putting cheese froth on their tea?
I think there's probably a few reasons for why it's taken off the way it has in Asia. Predominantly, one of the biggest reasons would be the increase in dairy consumption in general there. Traditionally, dairy, and cheese in particular, has been virtually non-existent in Asian diets. But that's changed so much in the last ten or fifteen years that actually China is set to become the world's biggest dairy market in the next year or two. What that means is that we’ve got this huge new demographic that’s trying dairy for the first time, and having fun with it, and cheese tea sort of represents that wonderful blend between the old and new.
Phil
Interesting! So, having lots of new consumers means companies can create original products!
Kee
Yes! Consumersλ μλΉμλΌλ λ»μ΄μ£ . I guess they are open to new ideas!
Tom
I understand that consumers want new products, but cheese tea sounds horrible! And what does she mean it represents the blend between the old and the new?
Phil
Probably because tea is a traditional drink in China, but cheese and dairy have only become popular with the globalisation of markets.
Kee
Globalisationμ μΈκ³νλΌλ λ» μ
λλ€. I think globalisation has had an effect here, too. νκ΅μλ μ ν΅μ°¨κ° μμ§λ§ μ§κΈμ 컀νΌμ ν¬λ¦Όμ΄λ μλ½μ λ£μ λν νλμ°¨μ΄μ¦ 컀νΌκ° μΌμν λμ΄μμ΄μ.
Phil
It’s similar here in the U.K., too. We drink tea, traditionally, but we copied the bubble tea trend from Taiwan.
Kee
Yes! Good example! TrendλΌλ λ§μ μ νμ΄λΌλ λ»μ΄μ£ .
Tom
I’m not a big fan of the bubble tea trend, but it does show how trends can spread around the whole world these days!
Phil
I think with the internet and social media, it’s never been easier for new ideas to get into the mainstream!
Kee
Hmm… Social mediaλΌλ λ§μ, λ§μ΄ μμμ£ . μμ
λ―Έλμ΄, κ·Έλ¦¬κ³ mainstreamμ μλ―Έλ μ£Όλ₯ νΉμ λμΈλΌλ λ» μ
λλ€.
Tom
Well, yes, but just because something’s popular, or in the mainstream, doesn’t mean it’s actually any good!
Phil
Are you still thinking about the cheese tea?
Tom
Yes! I’ll never buy it!
Kee
μ§κΈ λ€μΌμ ‘I’ll never buy it!” μ΄ ννμλ, μλλ°©μ μ견μ λμνμ§ μλλ€λ λ»λ μλλ°μ, You mean you won’t purchase the product, or you don’t agree with the idea?
Tom
In this case, I think both!
Kee
λ€, μ΄μ μ€λ ν΄μ¦μ μ λ΅μ ν λ² λ³΄μμ£ . μΈκ³ μ΅λ μ μ ν μμ₯μ κ°μ§ λλΌλ μ΄λμΈκ°λΌλ μ§λ¬Έμ΄μλλ°μ. μ λ΅μ b) λ―Έκ΅μ
λλ€. κ·Έλ°λ° λ€μΌμ
¨λμ§ λͺ¨λ₯΄κ² λλ°μ, μ‘°κΈ μ λ΄μ€μμ λμλ―μ΄ μ§κΈ μΆμΈκ° κ³μλλ€λ©΄ μ΅λ μ μ ν μμ₯μ λ―Έκ΅μμ μ€κ΅μΌλ‘ λ°λ μλ μκ² μ΅λλ€.
Phil
So, maybe even more people will be drinking cheese Tea! It might even become a global trend!
Tom
Yuck!
Kee
μ¬λ¬λΆλ€μ μ΄λ μ κ°μ? GlobalizationμΈκ³νκ° consumersμλΉμλ€μ μ·¨ν₯μ λ°κΎΌ λ λ€λ₯Έ μκ° μμκΉμ? μ¬λ¬λΆμ μλ‘μ΄ ‘trends’ μ νμ λ°λ₯΄λ νΈμ΄μ κ°μ? μ κ·ΈλΌ λ€μ English Togetherμμ λ λ€λ₯Έ μ£Όμ λ‘ λ§λ κ²μ! Bye.
μ£Όμ΄μ§ μ§λ¬Έμ νμ΄λ³΄λ©° λ°°μ΄ λ΄μ©μ νμΈ ν΄ λ³΄μΈμ.
Check what you’ve learned by selecting the correct option for the question.
Changing Consumer Tastes
3 Questions
Choose the correct answer.
λ§λ λ΅μ μ ννμΈμ.
ααα
Activity
Choose the correct answer.
λ§λ λ΅μ μ ννμΈμ.
α£αα΅
μ¬λλ€μ μ°κ²°ν΄μ£Όλ μΉμ¬μ΄νΈ μ λλ€.Question 1 of 3
ααα
Activity
Choose the correct answer.
λ§λ λ΅μ μ ννμΈμ.
α£αα΅
buyμ consumeμ λ» μ΄ λΉμ·ν©λλ€.Question 2 of 3
ααα
Activity
Choose the correct answer.
λ§λ λ΅μ μ ννμΈμ.
α£αα΅
μ μΈκ²κ° νλλ‘ λμλ€ λΌλ λ¨μ΄ μ λλ€.Question 3 of 3
Excellent!Great job!ααα αα΅α!ααααα₯α©αα αα₯α’ ...:
λ€μ English Together μνΌμλλ₯Ό ν΅ν΄ μ€μ©μ μΈ μμ΄ ννμ λ°°μ°κ³ μμ΄ λ£κΈ°λ μ°μ΅νμΈμ.
Join us for our next episode of English Together, when we will learn more useful language and practise your listening skills.
μ ν¬ Facebook κ·Έλ£Ήμ κ°μ νμ μ λ§€μΌ μμ΄ κ³΅λΆλ₯Ό νμΈμ.
Session Vocabulary
demographic
μΈκ΅¬ ν΅κ³consumer
μλΉμglobalisation
μΈκ³νtrend
μ νsocial media
μμ λ―Έλμ΄mainstream
μ£Όλ₯I’ll never buy it
λλ λμνμ§ μμ